CARD SORTING ACTIVITY
Based on the usability testing & The SUS, I decided to extend the evaluation with a card sorting activity, as many participants expressed frustration with the website’s navigation,
the long form, and the overwhelming amount of text.
The results of the card sorting activity provided valuable insights into how users perceive the navigation and organization of Fisherwood Farm’s website.
Although this was designed as a closed card sorting exercise, participants were given the option to add new cards to suggest elements they felt were missing.
Many participants took advantage of this option, offering valuable input that helped refine and enhance the website structure.
Below is the refined navigation flow and content hierarchy, incorporating participant feedback and their added cards.
(Please note that while most participants organized the information similarly, the wording they used has been refined for consistency.)